Being Frenshe Expands Into Canada

Being Frenshe, the wellness brand founded by Ashley Tisdale and developed in partnership with Maesa, announced its launch at Shoppers Drug Mart in Canada.

Canada marks Being Frenshe’s first international market and the brand’s next phase of growth beyond the U.S. 

The expansion introduces Canadian consumers to Being Frenshe’s award-winning collection of fragrance, bath and body products. 

The Shoppers Drug Mart launch follows the brand’s expansion into Ulta Beauty in July 2026 and marks its second major retail milestone of the year.

Ashley Tisdale French, Founder of Being Frenshe, said:

“Being Frenshe was born from my own wellness journey and the belief that the smallest moments can make the biggest difference in how we feel. From the very beginning, our goal has been to make wellness feel approachable, personal and easy to incorporate into everyday life. Expanding into Canada is an exciting next chapter because it allows us to introduce our wellness philosophy to a new community and help even more people create meaningful moments of self-care.”

Being Frenshe is built around a mood-first approach to self-care, empowering consumers to identify how they want to feel and discover scent-powered rituals to support those emotional needs. 

Through its proprietary MoodScience Scent Technology, the brand combines fragrance, wellness, and innovation into accessible everyday products created to transform everyday routines into intentional moments of care.

Piyush Jain, Chief Executive Officer of Maesa, added:

“In just a few years, Being Frenshe has become one of the fastest-growing brands in wellness. Being Frenshe is a unique brand built at the intersection of mood-enhancing fragrance, self-care rituals and emotional well-being. Following the brand’s strong growth in the U.S., Canada was the natural next country to launch the brand. Together with Shoppers Drug Mart, we are excited to bring Being Frenshe to consumers across Canada.”

The launch marks Being Frenshe’s Canadian debut and builds on the momentum of the brand’s nationwide launch at Ulta Beauty earlier this year, extending its mood-first approach to wellness to consumers across North America.